Are you sure that your website is working correctly? Are you sure that your digital presence is on the level that it should be?
There may be certain elements that when addressed could take your company to the next level. While your website and digital footprint may be visually appealing, there is a very good chance that paying a closer attention could mean the difference between success and failure.
It is absolutely vital that your website and digital footprint is working in an optimal way. Without the right structure and technical aspects, you will fail to generate traffic and leads. Furthermore, those visitors that do find your website will not convert if the architecture is not designed with the user experience in mind.
Finding out what isn’t working is the first step towards making sure that everything is working.
The digital ecosystem audit starts here!
SEO and Digital Markup Audit
The SEO and Digital Markup Audit analyses the technical aspects on your website as well as the SEO. Your website may appear to be functioning correctly, however there are certain elements in the background that need to be addressed regularly. This audit checks all the corners of your website and determines which factors need to be taken care of. It also looks for errors in your SEO, which may be negatively effecting the rank of your website on search engines. The audit also provides a list of changes and edits on the website. This should be done quarterly on large sites or when a content marketing strategy is being implemented.
Digital Footprint Audit
The Digital Footprint Audit provides valuable insights into everything in the digital ecosystem, how well targets are isolated and what can be refined in the website architecture. This includes whether or not you have an optimal digital presence, as well as simple factors such as whether or not the forms on your website are functioning. The audit also provides a list of changes and edits on the website. Like the SEO and Markup Audit, we will provide you with a list of changes and suggestions that will greatly help your digital footprint when applied.
A number of factors are addressed which include tracking and reporting mechanisms on the site and if required will be installed. Our developers can work with any website and ensure that everything is working properly. We may need to access your website system and address any major issues or can provide your developer with a list of these issues. We aim at achieving a 90-100% report score (anything above 90 is excellent) and work through problems on the website .
Search Engine Optimisation
Audit implementations also cover all aspects of search engine optimisation for given keywords and phrases and ensure that the website is geared for traffic that converts into leads. You also get a report of your digital footprint and search presence metrics.
Once the website has passed the audit recommendations provide a solid optimisation guideline going forward and also help with social media and marketing campaigns. We outline topics such as information architecture, site structure, content editing, content addition, image addition and editing.