The Cutting Edge

Read the EditMe Websites Blog for useful information and tips to keep your website and online presence on the cutting edge. In this blog we cover search engine optimisation, online marketing, website development, business strategies and information technology.


SEO Explained, and why it Needs to be Done Right

By Morne | The Cutting Edge

One of the most vital elements to know with regards to your website is SEO. This article aims to put the process in simpler terms while also offering some easy tips that you can use.

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linkedin durban

The Top 3 Reasons to use LinkedIn to Market Your Business

By Morne | The Cutting Edge

LinkedIn can be a powerful tool for your company to promote and make new connections. It is a professional channel and has quickly become the largest network for business to business interactions.

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ecommerce intergration

E-commerce: How Modern Technology Has Changed the way we Shop

By Morne | The Cutting Edge

E-commerce is not the future of retail but the present. If you sell something that has a demand, the only smart thing to do is to sell it online.

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call to action

The Vitals of a Website: Call-To-Action

By Morne | The Cutting Edge

Once someone has visited your website and explored it, what is it that you want them to do next? For you, this is a simple question to answer. For the visitor, this is not something we can presume.

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navigate your website

The Vitals of a Website: Website Navigation

By Morne | The Cutting Edge

Allowing your website to have clear navigation functionality gives the power to the visitor and makes them feel in control. This gives them a positive feeling when traversing your website and will likely encourage them to come back later.

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social media

The Vitals of a Website: Social Media Integration

By Morne | The Cutting Edge

Social media is a massive resource for anyone to use in marketing their company and reaching a wider audience. Engaging with followers in a unique way, allows for a consistent flow to the website and drives up traffic.

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google analytics

The Vitals of a Website: Google Analytics

By Morne | The Cutting Edge

Google Analytics is a freemium web service created by Google that offers users large amounts of data that they can use in optimising their digital presence.

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content creation

The Vitals of a Website: Website Content

By Morne | The Cutting Edge

When a user visits a website, the biggest factor that is going to determine whether they stay is the content displayed on the pages. With EditMe, you are guaranteed content of the highest quality.

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website speed

The Vitals of a Website: Website Speed

By Morne | The Cutting Edge

One of the most important elements to pay attention to in web development is website speed. Studies have shown that a website that loads slowly will cause a company to lose both visitors and profit.

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search engine friendliness

The Vitals of a Website: Search Engine Friendliness

By Morne | The Cutting Edge

One of the most important elements of a website is search engine friendliness. Without it, you are not only penalized by search engines but users will fail to click through as well.

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