Commonly known as SEO, search engine optimisation is one of the most powerful tools a business can have in the digital age. Described as the process of increasing your visibility on search engines, this is absolutely vital to your company’s marketing. You may have a well-designed website already, but without the right integrations, you will still fail to rank for the desired keywords. With this in mind, there are some quick and easy things you can do right now to improve the SEO of your website.
Improve Your Search Engine Ranking
- Speed up your load time. Starting with an element that many do not know about, page speed is an important part of SEO. When a search engine like Google looks at two similar websites, one thing that determines a higher rank is which one is faster to load. Some things you can do to boost your speed right now is removing large images. However, at the end of the day, your hosting provider may be what is making your website sluggish. A change here could mean a world of difference.
- Organically integrate your focus keywords. When a search engine analyses your website to find out its context, the repetition of certain keywords in the correct places will establish a strong rank right away. For example, if you run a pest control company, you should have the word “pest control” front and centre in your titles, URL’s, descriptions and text overall. This way, Google knows exactly who you are, allowing them to put you in the right searches.
- Write quality content on a regular basis. While having the right text on your static pages is important, writing updates within reasonable intervals allows for continued success with regards to search engine optimisation. Having a blog that lets you speak about your industry, with the correct keywords focused on, not only provides search engines with new pages to display on searches, but it also proves your context on a long term basis. Furthermore, this drives users back to read more, demonstrating consistent traffic.
Focusing first on the simpler aspects of SEO is the right thing to do when it comes to building a digital presence. In truth, the changes you can make on your own can increase your lead generation quicker than you think.