The internet can be a complicated place. No matter how tech savvy you think you are, there seems to be a new important element to learn every single day. Our blog has been aimed at educating people on some of these elements. Previous posts have covered topics such as LinkedIn marketing and E-commerce. One topic that you may have heard of but are still confused by is SEO. This article will hopefully give you a better understanding as we explain it in simpler terms.
Search Engine Optimisation or SEO in short, refers to a process where the aim is to improve search engine rankings for a specific keyword or term. Search engines such as Google will rank website pages based on how relevant and authoritative they detect they are for these terms. The idea is to always rank highest for the terms that your audience are going to search for. For example, an insurance company in Durban – South Africa would likely want their website to rank highly for “Insurance Durban”.
Optimising SEO does take some work however, as the activity encompasses both creative and technical factors. Some of the factors that you need to pay attention to are:
- Structuring your website in a way that a search engine can read easily. This includes the correct use of heading tags and creating a logical flow for the information. Having the correct basis for your website gives search engines zero confusion, as they will be able to easily see what is important on the pages.
- Having enough pertinent “on page” content. In order for some of the main search engines to consider your website at all, there needs to be at least 300 words on a page. The more relevant your content is to the users search keywords, the easier it is for search engines to rank you highly for these keywords.
- Getting other websites to link to yours. Having other websites contain your link tells search engines that you have some authority, which will allow you to rank higher overall, provided they are ‘good neighbourhood’ websites and not link farms or dubious in nature.
These are just some of the factors to pay attention to when attempting to SEO your website. It can be a complex and time consuming process. This is why EditMe Websites offers our advanced SEO services. We have successfully helped countless websites to rank highly on Google for their desired keywords, and we hope to do the same with many more in the future.
Should you have any questions regarding SEO or any other web based topic, comment below and we will reply as soon as possible.