The Vitals of a Website: Call-To-Action

by Morne Visagie

May 16, 2018

Having a website that works in an optimal way can make a world of difference when it comes to generating leads. Being visually appealing and technically sound allows for users to completely embrace your brand and understand what it is. However, beyond these elements there must be a method that converts a person from a mere visitor of your website into a client. As we covered in a recent blog post, navigation is one vital that needs to be addressed. Guiding a user to particular location on your website is just one part of it though. You now need to provide them with the impetus to take the next step in becoming a customer. This is what we call a Call-To-Action.

Once someone has visited your website and explored it, what is it that you want them to do next? For you, this is a simple question to answer. For the visitor, this is not something we can presume. Whether it is selling your product, obtaining patrons for your service or merely garnering more subscribers to your newsletter; there must be a clear Call-To-Action that provides them with a clear method to engage in your company. With all the information they need right in front of them, why not make it as easy as possible. Call-To-Actions come in a variety of types including clear and present contact details, contact forms that gather user information and requests as well as the ability to purchase the product or service right on the website. It all depends on how you want to do business and what process is going to be the most fruitful for your company.

It is therefore extremely important that your website is structured in an optimal way from the get go. You want to funnel a user to a location that shows them exactly what you do, and then you want to provide them with the incentive to become a client of your company.

Contact EditMe today to restructure your digital presence in a way that is advantageous to everyone involved.