When a company or individual decides that they need a website, it is done with a clear goal in mind. Most of the time, they want to create a marketing tool that can be used in generating leads and sales. In its most optimal state, a website can do this. When it is carefully built, a website is the most powerful method of promotion.

The unfortunate reality is that many websites are built with all this in mind but lack vital factors which negatively affect an encounter with the website. In a recent blog series, we spoke about the vitals of a website. These included website speed, website content and social media integration. This article aims to build on those with the 4 key components every website needs for user friendliness. The focal point here is less on the technical aspects and more on the user experience. It goes far beyond these 4 , however this is the base that every website needs to strive for.

4 Key Components of a User Friendly Website

1. Website Speed. The last thing a user wants when they load up a website is for it to load slowly. The experience needs to be lightning fast and respond quickly to every click that is made. Studies have show that even a 1 second delay will mean a 7% reduction in conversions. Increase that delay and the conversion reduction goes up even more. A website that performs well offers a solid user experience.
2. Appealing Visuals. The appearance of a website is the first thing that a visitor will see. First impressions are important as they can mean the  difference between someone staying and leaving. Not only does it need to look attractive to the eye but it must also follow a specific corporate identity. Using the right color and art style alongside a solid structure can mean the world of difference to the user experience.
3. Usability. As mentioned before, first impressions are important. Alongside how a website looks, a user must know what to do when they visit a page. Buttons and navigation must be structured in a way that gives the visitor everything they need while also driving them further into the website. If they know what to do, they are far more likely to stay and potentially convert into a lead.
4. Responsiveness. As of 2018, over 50% of internet traffic comes from mobile devices. With mobile technology rapidly increasing, this number is only going to skyrocket going forward. Therefore, websites need to look and function as well on a phone as they do on a desktop. If they do not, they will quickly lose a large portion of their audience.

Although there is a variety of elements that every website needs to pay attention to, these are perhaps the most important in 2018. Every website that EditMe builds comes with these in mind from the very beginning.

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