An efficient website is one that uses a variety of elements in an optimal way. These include Responsiveness, Search Engine Friendliness, Website Speed and Website content; all of which have been covered in recent posts on our blog The Cutting Edge. One tool that is severely underused by most businesses is Google Analytics, one of the most powerful digital marketing instruments.

Google Analytics is a freemium web service created by Google that allows users to track and report website traffic. Using Analytics offers users large amounts of data that they can use in optimising their digital presence. You are able to view traffic from all channels including organic search, paid search and social media. Information such as this is a powerful resource in maximising marketing strategies as it allows you to see what is working and what areas need attention.

Furthermore, Google Analytics lets you set goals so that you not only know how many people have visited your website, but also how many people performed certain actions such as filling in a form. Beyond these goals, you are also able to see metrics such as the amount of users that left the website without interacting, the average number of pages a user visited and the average amount of time spent on the website. These statistics can be viewed against individual pages, allowing you to see what pages are performing well and which are performing poorly; letting you view what sections of the website need improving.

These are just some of the amazing features on offer when using Google Analytics. You are truly putting your website at a disadvantage without it. All the websites we build at EditMe come with Analytics built in from the start, giving you a total understanding of your audience.

Contact us today and begin your journey towards complete digital control.